Today, the most effective way of generating new sales is to collect leads. Collecting leads is accessing potential customers’ details such as name, surname, e-mail, phone, company, and title within their knowledge. The data accessed is then used in digital marketing methods to win these potential customers. So, what kinds of strategies should you follow to collect leads? Here are seven lead generation strategies!
Although the theoretical basis of marketing has not changed today, the effectiveness of marketing activities mainly depends on digital platforms. Moreover, learning the online interests and behaviours of the potential audience who may probably show interest in a product or service offered, collecting information about them, and developing personalized campaigns to initiate the purchasing process is necessary. Achieving all these is through following specific lead collection strategies. Let’s take a look at these strategies!
1. Give room for request and contact forms
Request and contact forms are among the most widely used lead collection methods in digital marketing strategies. Since many studies have now shown the ineffectiveness of the “contact” page, forms located on the most visited pages of websites, such as the home page or product/service page, are now utilized. Because these forms allow you to obtain contact information while responding to your visitors’ requests and questions!
2. Include chatbots in communication
If you would like to convert your leads interested in your products or services into customers, gaining their trust is among the first steps you need to follow. It would be best if you established a dialogue to do this. Thus, having an interlocutor is highly significant for your visitors if they have questions and would like to contact you instantly while browsing your website. This is the exact point where chatbots come into play because they offer help in initiating a dialogue and obtaining contact information. Chatbots always need to be accessible and non-intrusive. In other words, a chatbot waving to you from a window and reminding you of its presence all the time can be as annoying as a sales representative who constantly walks behind you even though you don’t need support while walking in a store!
3. Utilize CTAs
People may occasionally need to be encouraged for sharing their information. Here, encouragement means reminding them of what they will gain. “Call to Action (CTA)” is essential in terms of facilitating lead collection through reminders.
In a way, CTA serves as a messenger of the advantages offered to potential customers. Messages such as “Sign Up”, “Make Use of a Discount” or “Download Our E-book for Free” give visitors a reason to share their contact details with you.
4. Don’t forget SEO!
We see Search Engine Optimization (SEO) in almost every step of digital marketing, and it is among the best methods for increasing potential sales. The purpose of SEO is to increase the incoming organic traffic from search engine queries. You surely need to follow many steps to achieve this, such as optimizing your website, identifying the right keywords that can move the search engines’ rank up on the results page, and creating a blog or content with the relevant website texts. Thus, you can analyze your target audience’s profile by attracting the best possible audience.
5. Discover the power of lead magnets
A lead magnet is a marketing term for content and events that those looking for information on a particular topic on the Internet are interested in. Magnets vary based on the target audience’s characteristics. Magnet examples include free e-books, video tutorials, online courses, podcasts, infographics, or free-to-attend webinars. In short, any material that can persuade visitors to leave a website serves as a lead magnet. Thus, you can obtain many lead sources such as participation lists and subscriptions.
6. Turn FOMO to your advantage
The concept of Fear of Missing Out (FOMO) is the anxiety of missing out on what may be happening elsewhere. People want to follow the agenda and access up-to-date information on the issues they are interested in. For example, industry representatives care about developments such as what is new in their industry and what kind of investments industry players make. Likewise, considering a product or service, current news and events that can attract the attention of both existing and potential users are announced through methods such as blogs, social media posts, and mailings. By creating such content, you can turn FOMO to your advantage and quickly identify the audience closest to the product or service offered and its characteristics.
7. Follow the digital traces
Collecting qualified leads with an excellent SEO and well-structured content marketing will surely take time. Thus, you can use advertising campaigns to obtain faster and more concrete results. Although they will bring short-term and positive results, always remember that they are not sustainable and long-term methods…Well then, how do the campaigns help collect leads? Campaigns created by the way also known as Pay Per Click (PPC) or Paid Advertising allow you to gain customers who leave a digital trace by clicking on your ad. Thus, you can learn many things from the country they live to their gender and age range, the devices they use, and their possible interests.
