Content Development & SEO | Performance Marketing
To maintain a presence in today’s digital world within the scope of brand-specific growth marketing strategies, brands must first decide on their unique discourse and messaging. Unusual Growth Agency then uses its cutting-edge performance marketing strategy, content development, and search engine optimization (SEO) to build better brand awareness, increased presence in search results, and improve search engine rankings.
This ensures that a brand’s website, blog, or portal is highly ranked by the world’s most prominent search engines to generate the largest possible traffic volume and achieve ambitious business goals.
Scope of SEO & Performance Marketing Services
- Planning the presence of the brand and its services in the digital world within the scope of the strategy to be determined for the institution, constructing its discourse and messages.
- Regular on-page SEO studies on the axis of Google Trend analysis and content production.
- Creating regular analyses and reports on performance of the brand and communication channels over Whatagraph infrastructure, presenting them to the institution via live screens.
- Develop suggestions that strengthen or support the content of the projects and studies carried out by the institution in line with the agreed strategy.
- Carrying out media buying activities for the target audience through Google, LinkedIn, and other media channels to be used for B2B marketing strategies, managing advertisements in line with the expectations of the institution.
- Developing digital project and infrastructure proposals.
- Creating technical SEO reports of the websites on a regular basis and fixing errors.
- Weekly meetings, to discuss analyses as well as progress and developments made.
- Reporting of the work done at the end of the process.
- Planning the presence of the brand and its services in the digital world within the scope of the strategy to be determined for the institution, constructing its discourse and messages.
- Regular on-page SEO studies on the axis of Google Trend analysis and content production.
- Creating regular analyses and reports on performance of the brand and communication channels over Whatagraph infrastructure, presenting them to the institution via live screens.
- Develop suggestions that strengthen or support the content of the projects and studies carried out by the institution in line with the agreed strategy.
- Carrying out media buying activities for the target audience through Google, LinkedIn, and other media channels to be used for B2B marketing strategies, managing advertisements in line with the expectations of the institution.
- Developing digital project and infrastructure proposals.
- Creating technical SEO reports of the websites on a regular basis and fixing errors.
- Weekly meetings, to discuss analyses as well as progress and developments made.
- Reporting of the work done at the end of the process.
Grow Now
The Importance of Content Development, SEO & Performance Marketing
The content development process is critical for the overall development of your brand and website messaging. There are three main goals to achieve during web content creation. It has to be informative and creative, and it needs to be translated/localized. Another critical point is introducing your content to search engines with unique meta titles and meta descriptions. Brands must consider all these when establishing their content marketing strategy and creating content following this strategy. It is thus important to work with experienced and creative content writers to be assured of high-quality content. Since creating quality content is key to increasing organic traffic, the content development strategy should be well crafted.
Content Development
SEO is optimizing websites to keep pace with the ranking dynamics of search engines, especially Google. To rank higher in search engine results, website content must be created in formats that search engines can easily crawl. Google is constantly changing its search engine and indexing algorithms to make its search results user-friendly, providing users with the most relevant results according to the keywords they are searching for. SEO involves using search engine crawlers like Google Search Console to monitor these keywords.
SEO (Search Engine Optimization)
Performance marketing is the various online marketing campaigns to achieve results such as clicks or conversions and paid advertisements primarily drive it, leading to customer acquisition. There are various benefits, including a good Return on Investment (ROI) rate and tracking performance easily. These campaigns are also low risk because of how transparent the performance of these campaigns is at every stage, allowing marketers to make optimizations and reduce risk further when necessary.
Performance Marketing
