Growth Through UI & UX Development
As an integral part of the growth marketing strategy, Unusual utilizes UX and UI to develop websites and mobile apps. We build websites and application maps and create wireframes with a mobile-friendly approach to visualize the skeleton, layout, interface design, and functionality of websites and applications, followed by UI design. Creating and developing websites and applications are made with the end user and user interface in mind, centered around user experience, visual elements, and user research.
Attract the attention of your target audience through UI & UX Development services powered by user experience, visual design, and market research.
Scope of UX & UI Development Services
- Identifying major competitors based on analysis of product benefits to establish the best user experience design.
- Analyzing what people are likely to notice to make informed choices when structuring the website or application.
- Conduct user research which will impact the design thinking process of the UI and UX designer’s work.
- Outlining the brand’s visual identity before establishing visual guidelines for conceptual design activities.
- Designing the User Interface (UIs) comprised of the most suitable colors, patterns, and figures in line with established visual guidelines, including responsive design based on user research.
- Showing two or more versions of a page element to different website visitors to determine which version gets better results (A/B Testing) as part of the web development process.
- Creating optimal mobile and desktop structures based on analysis and designing wireframes under that structure.
- Identifying major competitors based on analysis of product benefits to establish the best user experience design.
- Analyzing what people are likely to notice to make informed choices when structuring the website or application.
- Conduct user research which will impact the design thinking process of the UI and UX designer’s work.
- Outlining the brand’s visual identity before establishing visual guidelines for conceptual design activities.
- Designing the User Interface (UIs) comprised of the most suitable colors, patterns, and figures in line with established visual guidelines, including responsive design based on user research.
- Showing two or more versions of a page element to different website visitors to determine which version gets better results (A/B Testing) as part of the web development process.
- Creating optimal mobile and desktop structures based on analysis and designing wireframes under that structure.
Grow Now
How to Improve User Experience using UX/UI Development
The first (and arguably) one of the most important steps of a UI developer and UX designer’s job is the research process at the initial stages. It is important that UX research underpinned by the user journey and experience remain the focal point during the entire process. User experiences give UX designers and UI designers important information on the user’s pain point. This user feedback should impact the interface elements of the UX and UI design. It is important to analyze the data to form a basic understanding of how the user interacts with the website or mobile apps to assess how the user’s pain points can be fixed.
Extensive User Research
Once the extensive user research has been completed, the next important step is to create a strategy for enforcing a UX design underpinned by user behavior. The UX design encompasses many issues, as there will always have to be a good balance between functionality and design. This is why user-centered design should be what UX design focuses on. So, it is important for the UX designer to create a strategy for the design process that takes into account various aspects of both design and functionality, including visual aspects, interactive elements, user personas, web design, interaction design, information architecture, and graphic design.
Analyze Data and Create a Strategy Based on User Experience Design
The first step to improving UI is adopting a reader-friendly format and writing easy-to-understand content. It is essential to edit the typography, enlarge font size if small fonts make reading difficult, leave spaces within the text not to overwhelm the users, and write in smaller headlines to avoid eye strain. Another critical factor in improving the user experience is having a mobile version accessible through a mobile website or application. This means that users should not have to zoom or strain.
Create Easy-to-Read Content in the User Interface Design
The images on your website or application are important to make the user pause while reading through the content. However, the fact that these visuals arouse curiosity in parallel to the content, making it reviewable for the readers, is more effective in improving the user experience. For this purpose, you can benefit from the graphics, include easy-to-understand tables, or visualize the vital information you want to itemize.
Avoid Filler Images in the UX design
Another way of improving user experience is by giving users the impression that they will receive the answer to the question they are looking for in a short period instead of overwhelming them. These days people give particular importance to speed in accessing information. For this purpose, they show great interest in quick facts. As its very name signifies, quick facts don’t mean getting information from reams of articles.
UX Designers Must Keep the Scrolling Period Short
SEO practices, possibly the favorite of growth marketing strategies, increase the trend of giving links within the scope of content each day. There are two types of links you can provide within your content; internal and external. Internal links allow you to redirect from a page within your website to another page included in your website. External links will enable you to redirect to a page related to the content on another website. But, if links are not of use to their user, there will be a negative effect on their UI.
Include Time-Saving Links and Shortcuts
Your website could give the user various options, including subscribing to a mailing list, viewing products, etc. These options can offer the user large elbow room and freedom of choice, but they may also raise the idea that the brand doesn’t know the visitor well enough. Consequently, creating a single purpose for a visit and adapting it to that purpose is critical to increasing the UI on websites or apps that aim to increase conversion rates. The goal here is to make the user browse the website more.
Fewer Options for Better Experience
