Unusual Enterprise is excited to announce that our founder, Seçkin Canan, recently appeared on Lenhart Media’s Meet-A-CEO podcast series alongside Michel from QuandoGo. In this thought-provoking discussion, Seçkin shared his insights and best practices on Glocalization, specifically on how companies can establish and grow in foreign markets using digital and growth marketing strategies. This podcast is timely and relevant, as digital growth marketing is quickly becoming an essential aspect of all businesses. We’ve been innovating and testing new strategies in digital marketing for some time now and are happy to have the opportunity to share some of our experiences, insights, and best practices with the audience.
As a company that once found itself foreign to the Netherlands, Unusual Enterprise is passionate about growth and innovation, not just as a tool but as means to help businesses succeed in global markets. With our 360º Business Solutions that encompass company establishment through Unusual Office, growth marketing through Unusual Growth Agency, and press release services through B2Press. Through these various services from our various business lines, we help companies all over the world to grow successfully in foreign markets.
During the podcast, Seçkin shared the various strategies that Unusual Enterprise has employed to drive growth and how we have adapted our approaches to stay ahead of the curve. He also provided guidance and top tips to help businesses learn from our successes and mistakes.
Here are some top tips from the discussion…
How to Create a Global Brand by successfully Localizing in Foreign Markets
- Act local to grow global. In order to become a successful and powerful global brand, it is important to take into account localization in all stages, from branding, marketing, product development, and more.
- All content needs to be recreated for each specific marker. One of the main takeaways from the discussion was the importance of localization in all stages of global brand building, from branding and marketing to product development and more. Seçkin emphasized the need to recreate all content for each specific market, with locals creating designs and content fit for the target market. This includes considerations such as color, wording, and design, which can have different effects in different markets.
- The human touch is still necessary. While AI has an important role to play in content creation, especially translation, it cannot replace the human touch. This is because AI can never be as up-to-date as humans in terms of cultural and political sensitivities. Therefore, it is essential to have human involvement in the localization process.
- Create awareness first. Seçkin also stressed the importance of creating brand awareness at the market entry phase, even before trying to sell products or services. By educating the target audience on the brand and its story, businesses can make an emotional connection with consumers before informing them about their products or services. This approach is more effective in building brand loyalty.
To learn more about how to make a successful transition into a foreign market and grow your brand globally, check out our various blogs on this topic on our website. And, if you’re interested in Unusual Enterprise’s growth marketing services, you can visit our services pages or contact us directly.
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