In this article, we will explain how you can achieve long-term success through video production and online events. An unwritten law of the market is: Medium-sized companies must act efficiently, effectively and productively to increase their profitability. With digital technologies, you can define new standards for your company. Whether in document management or accounting, digitising business processes always leads to increased efficiency in the company. Let’s first look at the digitalization concept.
Digitalization In Business World
The digitization of business processes refers to the transition from analogue workflows to electronic equivalents. This usually takes place in the course of business process optimization. A clear digitization strategy is necessary to digitize the company sustainably and successfully. Especially recurring processes or time-consuming routine activities can be automated, and thus sources of error can be minimized to a large extent.
A classic pre-pandemic example is business travel. The associated processes are complex manually. With the help of digitization, these time wasters can be automated. From the start of the business trip to posting in accounting, the automated accounting of travel expenses follows a cross-departmental workflow. But only the digitization of business processes with special software enables the "billing" work process to be fully automated.
Every authorized employee can access it independently of location and time. In this way, medium-sized companies save both financial and time resources. Digitizing processes means that employees have to invest less time and effort in routine work and can support the resources gained in more critical tasks. The increase in efficiency in the company goes hand in hand with this. And one of the most potent components of digitalization is video.How can you take advantage of it? Let’s dive in.
Benefits of Video Content
Video contents stand out because they do not tell; they show! You can grow brand awareness and loyalty with innovative videos, engage with new audiences and prospects, and drive more engagement with your brand. Video content dominates web traffic. Videos and moving images are changing the way we communicate and absorb information.
These numbers have increased over the past year and will continue to do so. The increasing content with moving images on the Internet and the growing consumption of videos also impact companies' advertising activities. Companies are increasingly integrating video content into the marketing mix. And there are lots of benefits of video content in a marketing strategy.
Video content has a positive impact on KPIs.
The numbers speak for themselves. And video content works. For 64 percent, watching videos leads to links from retail sites being clicked. Videos embedded in marketing emails can also increase click-through rates by 200-300 per cent.The conversion rate on landing pages can also be increased by 80 per cent if a video is embedded. Product videos, in particular, help customers make a purchase decision.
In addition, video content can improve the SEO performance of your website. With YouTube being the second largest search engine in the world after Google, it makes sense to market your video here as well optimally.
The users determine the success of a video.
When producing a video, it is always important to know which target group you want to address and with what motivation this user group watches videos on the web. In the B2C sector, video content is mainly watched to pass the time and to be entertained. In the B2B area, on the other hand, moving images are used to save time, for example, by obtaining technical information.
Moving images attract attention.
Even goldfish have longer attention spans than humans. This resulted from a study by Microsoft Canada, which then went viral. However, it is questionable how this statement can be substantiated.But what's true is that social media and multi-screening make it harder for users to focus on one thing, especially when they're bored.
Because people who spend much time on social media can absorb information more intensively and efficiently and filter out important information more quickly, they can also multitask better and find relevant content. To do this, however, it must attract the user's attention.
The Importance of Hosting Online Events
Chances are you've attended an online webinar, joined an on-demand training course, or sat in a meeting that took place via a video conferencing tool. You may even have attended a conference from your desk. These are all examples of virtual events.
So, a virtual event is one where individuals experience the event and its content online rather than meeting in person. Online events are now much more than a substitute for conventional analogue events.
There are four main types of online events: Web seminars, virtual conferences, and internal and external hybrid events. Meeting and event planners have chosen between in-person, virtual, and hybrid events for years, and each type has its pros and cons.
When deciding whether or not to hold your event virtually, consider what you hope to achieve from the event and how well a virtual versus an in-person event can accomplish those goals. Here are some reasons why you should host a virtual event should align:
- Accessibility: If the event is held on-site, the virtual option allows attendees who cannot attend in person to attend.
- Budget: Your organisation needs to save money, and hosting smaller events and webinars virtually can help fund the more significant event of the year with a larger audience. It's also helpful to have a virtual or hybrid option if attendees' budget for travel is an issue.
- There is no alternative: Whether due to extreme weather, a travel ban or force majeure - you are forced to hold your private event virtually or even cancel it altogether.
Grow your Video Production and Streaming today!
Contact us today to find out how the Unusual Growth Agency team can help you improve your video production and streaming processes through our professional video services.
