In this post, we will discuss 12 awesome SEO tools to help achieve a long-term organic traffic boost and grow your business.We probably don't need to tell you that, whether for small businesses or big fishes, using these great paid and free tools is essential for competitive SEO performance.And the bottom line is:Which ones are most suitable for your needs?Let’s dive right in.

1 - SEOQuake

Do you want to get quick and detailed information about each website?Then you'll love SEOQuake.SEOquake is one of the best free SEO tools and browser extensions that offer numerous metrics.

What exactly it provides?

  • Quick on-page SEO audit
  • Comparing domains and URLs in real-time
  • Examine internal and external links.

Well, it’s worth using.

2 - Google Search Console

Needless to say, quality SEO help straight from Google is a must! Google’s handy tool, Google Search Console, is a great one for both beginners and pros. Since it’s coming from Google, Search Console’s data is legit and very useful.

It allows you to get actionable insights on:

  • Current indexing status
  • Crawling errors
  • Pages that are not optimized for mobile devices
  • Which specific keywords drive search traffic
  • Backlinks and much more.

What about keywords?

3 - Keyword Planner

Let us be clear about something: Discovering important keyword ideas is not always easy. But Google Keyword Planner is there for you.Again, coming straight from Google, in this free SEO keyword tool, you can find data on:

  • Search Numbers
  • Competition
  • Ad Prices

If you're just starting with SEO, massive Keyword Planner is an excellent place for solid keyword research and content marketing.

4 - Google Analytics

Google Analytics is indispensable for any digital marketer. The number of website visitors, traffic sources, demographic location, user behaviour…With VAST information from Google Analytics, you can fine-tune your content strategy and find out what's working and what's not. Bottom line? It gives you all the features you need for Seo marketing campaigns, from tracking campaign measurement data to audience reporting.

5 - Google Trends

What about keywords' frequency and popularity in the search engine? Meet one of the best SEO tools for beginners, Google Trends. Here's how this works: You can classify these keywords according to global search results volume or filtered by region. It gets better: Topics and keywords can be queried over a certain period and analyzed according to popularity.

6 - Ahrefs

Ahrefs is assuredly one of the best tools for SEO experts. It provides up-to-date and extensive data for users. And it’s a powerful tool to get:

  • Large backlink index
  • In-depth competitor analysis
  • Comprehensive keyword research
  • Rank tracking
  • Site audit

The best part of it? Absolutely backlink analysis. But to be clear: it is relatively pricey.

7 - Semrush

Semrush positions itself as an “All-in-one marketing platform”. Still, its SEO metrics features work GREATLY! From content optimization to keyword research, site audit to backlink gap, Semrush is a game changer. Its real strength? Competitor analysis. And it’s time to move on with our following SEO tool.

8 - KWFinder

When it comes to keywords, KWFinder is pretty handy. Let’s face it: Finding effective long-tail keywords with low competition is HARD. Fortunately, KWFinder provides a sublime keyword search tool. You can find plenty of keyword suggestions and make it easier to rank higher for them! From the number of backlinks to rank tracking, KWFinder has other great tools as well. The best part? It’s pretty easy to use and one of the most affordable SEO tools out there.

9 - AnswerThePublic

Want to get lots of suitable keywords and organic search term ideas in seconds? Then you will love AnswerthePublic. Contrary to most SEO tools on the market, AnswerThePublic does not get its data from Google Keyword Planner. It simply finds people's questions on forums, blogs, and social media.

So why use it? The tool arranges the keywords right after prepositions and presents them to you in a diagram. This is much clearer than a tiring list. That way, you can come up with exciting keyword combinations and keyword questions to create content on your website.

10 - WooRank

Have you ever tapped into an SEO tool and left in seconds because of its complexity? We have. One of Google Chrome's extensions, WooRank, is not one of them! Most SEO tools tell about your problems...

And here WooRank's magic comes in: It tells you about REAL solutions. By using WooRank, you can get detailed checklists to improve or fix any issues on your site’s on-page and off-page SEO.

11- Screaming Frog SEO Spider

Screaming Frog SEO Spider is a great desktop tool for detailed on-page analysis of your website. Enter: your URL. And you can get an overview of all the content on your site and easily sort it by content type (HTML, Javascript, CSS, images, PDF, Flash). There are plenty of valuable insights on this nifty tool:

  • Crawl errors
  • Javascript rendering issues
  • HTTP header errors
  • canonicals tags
  • bloated HTML and much more.

And the good news is: The tool is available for download free of charge for Windows, Mac OSX, and Linux to crawl up to 500 URLs. With Screaming Frog SEO Spider, you can find and fix technical SEO issues in seconds. Let's roll into the last tool on our list…

12 - Moz Pro

Want to find significant KEY figures on how your website is doing? The solution is simple. Moz Pro. Simply powerful and comprehensive, Moz Pro provides various SEO analysis tools. It is a solid candidate for the best SEO platform that helps increase rankings, traffic, and online visibility through the Search Engine Result Page (Google SERPs). Presenting extensive recommendations on your site, Moz Pro allows optimizing your SEO strategy at its best.

SEO Tools: Nurture Your Brand's Online Visibility

We hope you enjoyed our amazing SEO toolslist.Well, your SEO strategy will considerably impact your growth marketing efforts and quickly gain trust and loyalty. Nurturing your brand’s online visibility means this: You will have a chance to present your brand and business as reputable and available to the right people. There are plenty of SEO tools for digital marketing out there, and some tools are better suited to certain SEO marketing goals than others. So the trick is to choose the ones that fit your business budget, preferences, and needs.

Now we would like to turn it over to you: Which tool on this list is your personal favorite? Is Ahrefs that good? Or anything we missed? Which tools do you love that we didn’t mention here?